Case
Project Overview:
This project involved the outdoor installation of a 5ft x 10ft double-sided LED display in Tennessee, United States.
The client required a high-visibility digital signage solution capable of engaging audiences from both directions of traffic flow.
After evaluating multiple options, the ONLYLED UP-PH6.35-CDL6 was selected for its proven outdoor durability
and optimal pixel pitch for this viewing distance.

Outdoor Double-Sided LED Display in Tennessee, USA
Product Specifications & Technical Highlights
The display utilizes the ONLYLED UP-PH6.35-CDL6 model with a P6.35mm pixel pitch,
delivering sharp image quality ideal for medium-to-long-range outdoor viewing.
Key technical advantages include:
- Double-Sided Configuration: Two 5ft x 10ft screens mounted back-to-back on a single structure, doubling audience reach without requiring additional infrastructure.
- Outdoor-Rated Protection: IP66-rated cabinets withstand Tennessee’s variable weather, including heavy rain, humidity, dust, and UV exposure.
- High Brightness: ≥10,500 nits brightness ensures clear visibility even under direct sunlight during Tennessee’s bright summer days.
- Wide Operating Temperature Range: Engineered to perform reliably across Tennessee’s climate extremes, from hot, humid summers to cold winters.
- Robust Structural Design: 3x4ft series cabinets feature reinforced steel/aluminum construction with high wind-load resistance, suitable for pole-mounted or ground-supported installations.
Installation Details
The screen was installed using a custom-engineered steel pole structure designed to meet local wind load and seismic codes. Both display faces were precisely aligned and secured to the central column, with all power and data cabling routed internally through the pole for a clean aesthetic and protected wiring. Waterproof sealing was applied at all panel joints, and an outdoor-rated control enclosure was mounted at the base for easy maintenance and remote content management. Thermal ventilation channels within the cabinet prevent overheating during peak summer temperatures.
Project Outcome
Since commissioning, the double-sided display has operated continuously without failure, delivering vibrant, uniform imagery visible from both directions of travel. The dual-face design increased effective audience impressions by 100% compared to a single-sided alternative, providing exceptional return on investment for the client. The ONLYLED UP-PH6.35-CDL6 demonstrated reliable performance in Tennessee’s demanding outdoor environment, validating its suitability for North American outdoor fixed-installation projects.
Summary
This Tennessee project showcases the ONLYLED UP-PH6.35-CDL6 as a dependable solution for outdoor double-sided LED displays.
Combining optimal P6.35 resolution, rugged outdoor protection, and efficient dual-face architecture,
it delivered a high-impact digital signage installation that meets the specific environmental and operational demands of the southeastern United States.
contact OnlyLED today: info@onlyled.com




